Prof. Marcus Fischer

About me

2011 - Present

Professor for Brand Management, Berlin School of Design and Communication

1999 - Present

Creative Direction/Consultant/Co-Founder, dan pearlman Markenarchitektur, Berlin

1998 - 1999

freelance interior designer at medialpool, Berlin

1996 - 1998

freelance interior designer at Büro 213, Berlin

1992 - 1996

Interior Design studies, FH für Kunst und Design Hannover, Degree: Dipl. Ing. Interior Design

Publications

Various project publications by dan pearlman Markenarchitektur (1999 – present)

Lectures

• B.A. Kommunikationsdesign, Integrierte Kommunikation 2, Markenführung/Wissenschaftliches Kolloquium
• B.A. Film & Motion Design, Integrierte Produktion 1, Markeninszenierung
• B.A. Marketingkommunikation, Markenführung/Brand Management
• M.A. Strategic Design, Theory 1 u. 2, Brand & Personality
• M.A. Marketingkommunikation, Markenführung, Employee Brand Experience, Positionierungs-Workshop

Research foci and projects

• Increase of engagement through internal branding - employees become brand ambassadors
• Communication in space - merging analogue, physical and multisensual brand experiences with digital experiences in augmented and virtual space
• Collaboration with beamXR (dan pearlman group) and the Institute for Ludology (SRH Berlin)

Memberships in academic and professional associations

• German Design Council
• Member of the Institute for Ludology
• Berlin Chamber of Architects