Professor

Prof. Katrin Androschin

Head of M.A. Strategic Design, Professor for Strategic Design

E-Mail:	[email protected]
Phone:	+49 30 515650 726

About me

April 2016 - Current

Berlin School of Design and Communication (formerly design akademie), Professor M.A. Strategic Design, Programme Director M.A. Strategic Design

2013 - 2016

Dresden University of Applied Sciences: Professor and programme director for graphic design

2008 - 2010

btk Berliner Technische Kunsthochschule, University of Applied Sciences Berlin: Professor of Corporate Design and Branding

2002 - 2008

Free University of Bozen-Bolzano, Italy: Professor of Visual Communication in the integrated study programme Product Design and Visual Communication

2002 - Current

EMBASSY agency, Berlin, founder and Managing Director: experts in brand strategies and brand management, design and brand communication, moderation of change and innovation processes

1992 - 2001

Employed in international brand consultancies as designer and design director: FutureBrand, IconMedialab and MetaDesign, Berlin; Wolff Olins, London; Zintzmeyer & Lux (today: Interbrand), Zurich and Landor Associates, London and San Francisco

1992

Graduation: Munich University of Applied Sciences, Communication Design

Publications

2020
Strategic design in the context of Syrian-Lebanese refugee migration. Reflections on design thinking as a method for social innovation.
Androschin, Katrin, with Leihener, Julia. In: Beronneau, Gilbert, Berlin School of Design and Communication, Eine School der SRH Berlin University of Applied Sciences (ed.), Design Thinking als Methode sozialer Innovation/Design Thinking as a Method of Social Innovation, Feldstudie in einem Flüchtlingslager im Libanon/Field study in a refugee camp in Lebanon. Heidelberger Hochschulverlag, Heidelberg, 2020

2018
Other / Self - From Berlin via Oran to Venice and back. Understanding Foreignness in the context of Strategic Design.
Androschin, Katrin, with Alleblas, Joost & Leihener, Julia. In: Beronneau, Gilbert (ed.), Foreign & Foreignness, This is (not) my story. Heidelberger Hochschulverlag, Heidelberg, 2018

2014
From tourism advertising to location brand. The Tyrol brand.
Androschin, Katrin. In: Kern, A., Höretzeder, K. (eds.), Icons and ephemera: Arthur Zelger and graphic design in Tyrol. Haymon publishing house, Innsbruck, 2014

2014
Welcome to the real world!
Androschin, Katrin. In: Design Talks 3. Writing about Design. German University in Cairo, Cairo, 2014

2013
Branding Cities
Androschin, Katrin. In: Design Talks 2. Writing about Design. German University in Cairo, Cairo, 2013

2008
Out of the garage. What benefits does a company's historically evolved identity have for its employees?
Androschin, Katrin, with Asemann, Klaus & Mack, Andreas. In: Buehler, H., Dürig, U.-M. (eds.), Tradition kommunizieren. The handbook of heritage communication. Frankfurter Allgemeine Buch, Frankfurt, 2008

Main research areas

Strategic Design
innovation
Design Thinking
Branding
Place Branding
Digital Strategies for Counterspeech

Memberships and honorary posts

2020	Expert juror in the Innovation Programme for Forward-Looking Business Models and Pioneering Solutions (IGP) of the Federal Ministry for Economic Affairs and Energy (BMWi) with a focus on the cultural and creative industries
2020	Member of the Commission for the Promotion of Third Places as part of the Innovation Promotion Programme of the Evangelical Church of Berlin-Brandenburg-Silesian Upper Lusatia (EKBO)
2019	Expert for the Science Council of the Federal Republic of Germany, institutional university accreditation
Since 2014	Member of the Supervisory Board of Johannesstift Diakonie gAG and the Board of Trustees of Evangelisches Johannesstift Berlin
Since 2012	Member of the Women Speaker Foundation
2004, 2012 until today	Expert juror and jury chairwoman for the "impulse" and "Creative Impact" innovation funding programmes of Austria Wirtschaftsservice (aws), the federal development bank in Austria
Since 1990	Member of design austria