You develop your strategic thinking skills at the interface between innovation management, brand strategy and the management of creative processes. You will not only learn to understand social and technological innovation, but also to think about it holistically and shape it for the future.
To this end you will immerse yourself in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking and critical thinking.
You learn user-centred research, focused synthesis and systematic idea development. You will deal with creativity techniques, business models, sustainability and intercultural communication.
Soft skills such as presentation skills and the development of your personal leadership style are specifically promoted through specially designed teaching units. The teaching of methods of scientific work creates the basis for writing a Master's thesis in the fourth semester of the programme.
More than ever before, companies, institutions and startups alike are realising that brand management and shaping a strategic brand identity are key to gaining and maintaining a competitive advantage. The demand for specialists in design and brand management, as well as, creative direction is accordingly high. Service design and experience design are also popular occupations for strategic designers and alumni of our programme.
Another professional field constantly growing in popularity for strategic designers is innovation management. Driving innovation in enterprises, institutions and startups is increasingly being led and moderated by strategically-trained designers, as they can connect creative and strategic processes. Strategic designers can be found in many strategy departments of large companies.
The Master's programme in Strategic Design equips you with comprehensive skills to develop innovative design strategies. You will gain expertise in design thinking, project management, and conducting human-centred research. A key focus lies in data analysis and participatory design methods.
You will explore brand identity in the creative realm, employing analogue and digital tools. Change management and storytelling techniques will support you in implementing effective design solutions. You will also refine your publication skills to present your work professionally.
The programme provides practical experience through excursions, mentoring, and exchanges with industry professionals. Sustainability, media ethics, and intercultural communication are also embedded within the curriculum. In the final phase, you will produce a Master's thesis that synthesises your skills in a practical context.
Strategic Design Introduction | Strategic Design Mindset, Methodology and Tools, Innovation Strategies, Design Thinking, Project Management and Agile/Lean Principles
5Strategic Design Research | Human Centered/Qualitative Research, Participatory Design Strategies and Ethnography, Systems Thinking, Data Driven/Quantitative Research
5Strategic Design Synthesis | Analysis and Synthesis Frameworks, Data Analytics, Strategic Information Design and Graphic Recording
5Content Management | Documentation and Writing Skills, Methodology Toolbox, Individual Mentoring and Peer Evaluation
5Theory I | Brand and Personality I, Sustainability I, Trends and Future Technologies, Media Ethics I
5Strategic Design Profession and Best Practice I | Intercultural Communication, Alumni and Expert Talks, Guided Excursions to Strategic Design-Related Exhibition/Events
5Strategic Design Creation | Creation Tools and Methods, Brand Identity, Critical and Speculative Design, Future Studies
5Strategic Design Realisation | Analogue and Digital Design Development Tools, Digital Prototyping, Design Prototyping, Design Testing
5Strategic Design Implementation | Change Management, Transformation Design, Implementation Strategies, Storytelling and Presentation Skills
5Publication | Publication Skills, Individual Mentoring and Peer Evaluation
5Theory II | Sociology, Media Ethics II, Brand and Personality II
5Strategic Design Profession and Best Practice II | Creative Industries and Innovation Organizations: Guided Visits/Exhibition/ Events/Excursions, Business Modelling, Entrepreneurship/Start-Up Thinking
5Purpose Driven Innovation: Intro and Research | Service Design, Experience Design, Game Design Strategy, Qualitative and Quantitative Research II
5Purpose Driven Innovation: Synthesis and Creation | Analysis and Synthesis Frameworks II, Data Analytics II, Systems Thinking II, Strategic Information Design II, Creation Tools and Methods II
5Purpose Driven Innovation: Realisation | Design Prototyping and Testing II, Business Modelling II, Storytelling and Presentation Skills II
5Strategic Design Manifesto and Portfolio | Strategic Design Manifesto, Portfolio, Exhibition Design, Individual Mentoring
5Theory III | Scientific Writing and Context, Sustainability II, Subject Exploration for Master's Thesis
5Strategic Design Profession and Best Practice III | Creative Leadership and Conflict Management, Student Led Integrated Workshops and Moderation, Alumni and Expert Talks
5Master's Thesis | Master's Thesis, Master's Colloquium and Individual Coaching
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Today, soft and social skills are crucial in addition to hard skills and expertise. That's why SRH University's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career—for a clear competitive advantage.
How does it feel to be a victim of online hate speech? What can each individual do about it? The "Don't Be Silent" project takes a firm stand against hate online and helps the student team from the M.A. Strategic Design and M.A. Marketing Communication degree programmes to take first place in the "Peer To Peer: Facebook Global Digital Challenge" with their campaign.
Stefanie Ollenburg
External lecturer for Innovation Strategies (an Introduction to Foresight and Futures Literacy)
E-mail: [email protected]
Virginie Gailing
External lecturer for Strategic Design Research & System Thinking
E-mail: [email protected]
Kristina Jahn
External lecturer for Sustainability Theory
E-mail: [email protected]
Katrina Günther
External lecturer for Future Scenario Modelling
E-mail: [email protected]
Edda Dietrich
External lecturer for Intercultural Communication
E-mail: [email protected]
Britta Posner
External lecturer for creative leadership
E-mail: [email protected]
Bernd Riedel
External lecturer for Speculative Design & Strategic Information Design
E-mail: [email protected]
Andrea Bauer
External lecturer for Sustainable Business Design & Future Tech
E-mail: [email protected]
Prof Jasper Halfmann
External lecturer for Art and Design Exhibition Exploration
E-mail: [email protected]
Joost Alleblas
External lecturer for Scientific Writing & Media Ethics
E-mail: [email protected]
Lilith Boettcher
External lecturer for Future Studies
E-mail: [email protected]
Alexander Lancelot Wordel
External lecturer for methodology & professionalisation
E-mail: [email protected]
Petia Dimitrova
External lecturer for Introduction to Design Thinking
E-mail: [email protected]
Vincent Albers
External lecturer for Trends and Future Technologies
E-mail: [email protected]
Sabine Reuter
External lecturer for business modelling
E-mail: [email protected]
Killian Poolmans
External lecturer for presentation skills
E-mail: [email protected]
Bronwyn Frey
External lecturer for Data Driven/Quantitative Research, Synthesis and Data Analysis
E-mail: [email protected]
Dr Judith Mühlenhoff
External lecturer for Systems Thinking
E-mail: [email protected]
Dipl. Designer & M.A. Stefan Berg
External lecturer
E-mail: [email protected]
Michael Rüger
External lecturer
E-mail: [email protected]
Georgina Guillen-Hanson
External lecturer
E-mail: [email protected]
