SRH University

Data Science Business Analytics

Master of Science | Fürth

You want to improve the performance of your company and make it even more successful in the future? Then specialize as a business analyst and optimize your career opportunities! Use the power of data to conquer the business world.

All Facts at a Glance
Degree:
Master of Science (M.Sc.)
Start:
1st April; 1st October
Model:
full-time
Language:
English
ECTS:
120
Info:
accredited
Duration:
4 semesters/2 years
Location:
Fuerth
Costs:
from €680 per month -  Show costs split
Content of your studies

Learn more about data mining and AI

In the Master Data Science - Business Analytics you will deal in depth with descriptive, predictive, and prescriptive data analysis methods and will be able to assess and evaluate the performance of companies of all sizes and industries. You will acquire profound skills in the areas of data mining, artificial intelligence, and machine learning to determine the likelihood of future developments on the markets and to steer your company safely and successfully into the future. 

You will be able to answer questions about the reasons for these developments and derive well-founded recommendations for upcoming decisions. The Master in Data Science – Business Analytics enables you to simulate the results of different decisions and optimize business processes. This will make you an expert for a true “data-driven” business. 

In addition to the modules on data analysis, data management, artificial intelligence and machine learning, the Master in Data Science – Business Analytics includes the following core modules: 

  • Marketing Analytics
  • Financial Analytics
  • People Analytics
  • Supply Chain Analytics
  • Business Analytics - Entrepreneurship 

In the Marketing Analytics module, you will deal with the evaluation of marketing performance in order to maximize the effectiveness and efficiency and optimize the return on investment (ROI) of marketing activities. You will develop a strong understanding of the effects and interactions of different marketing activities and will be able to advise marketing experts appropriately on the development of markets and the use of marketing resources. 

In the Financial Analytics module, you will analyze the specific financial processes, financial functions, and financial data of companies. You will be able to assess investments, create forecasts, determine strategic financial targets, and significantly improve the company's profitability. 

In the People Analytics module, you will collect and evaluate HR data in conjunction with other company data. This provides you with valuable information on collaboration, satisfaction and potential areas for improvement and allows you to derive meaningful measures for improvement. By analyzing the data intelligently, you will make a significant contribution to the positive development of employees and, consequently, the company. 

In the Supply Chain Analytics module, you will deal with global value chains and value-creation networks. You will analyze and combine data from different company systems to gain insights into the procurement, processing, and distribution of all kinds of products and derive measures for optimization. 

The Business Analytics - Entrepreneurship module enables you to establish and develop companies. You will deal in detail with all phases of founding a company, paying particular attention to financial, legal, and organizational aspects. You will learn how to convince investors for your project. The module focuses on developing and testing the business idea and business model. 

Career opportunities

Becoma a consultant, data scientist, and more

As a graduate of the Master's program in Data Science - Business Analytics, you have numerous career options at home and abroad. The innovative orientation of the degree program offers options in middle and upper management (department, team), in research and development, in conception and production, in the fields of business development and marketing and in strategy and management consulting. The Master's in Data Science - Business Analytics also qualifies you for positions in the public sector, for research activities and for a doctorate. 

Studentin mit Handy in der Hand läuft an einer roten Wand vorbei
Your path to the future
Apply now!

Your modules

In the Master's programme in Data Science and Business Analytics at SRH University's Fürth campus, you will learn how to analyse large amounts of data and derive valuable insights for strategic business decisions. You will work intensively with modern data analysis methods, machine learning and artificial intelligence (AI). The focus is on practical projects to apply your skills in real-life business scenarios. Ethical issues surrounding the use of data and dealing with data protection also play a role.

The highlight modules include:

  • Big Data & Cloud Technologies: In this module, you will learn how to work efficiently with large amounts of data and cloud infrastructures.
  • Advanced Analytics & Machine Learning: To make data-driven predictions, you will immerse yourself in modern analysis methods and machine learning.
  • Business Intelligence & Strategy: This module strategically uses data for company decision-making.
  • Data Governance & Ethics: You will deal with the responsibility and legal framework conditions surrounding the use of data.

This degree programme optimally prepares you for roles such as data scientist, business analyst or data strategist.

We will be happy to send you further information, including the complete curriculum.

Order information material
Our CORE principle
Our CORE principle

Apply your skills in real life

Today, soft and social skills are crucial in addition to hard skills and expertise. That's why SRH University's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career—for a clear competitive advantage. 

Learn more about CORE
Costs

Smart financing

Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine) 

- EUR 680/month 

Citizenship | Non-EU/EEA 

- EUR 5400/semester  

The amount is fixed for the entire period of study. In addition, an enrolment fee of EUR 500 for EU/EEA students (EUR 900 for non-EU/non-EEA students) is due at the beginning of the course. 

Goal-oriented studies require good organisational skills and solid financial planning on how to pay rent, living costs, and tuition fees. Various financing options, such as educational loans or scholarship programmes, are available for students.

We have summarised all financing options for you.

Admission requirements and application

Admission

You can apply at any time via our online portal. We will then check your application documents and invite you to a personal interview.

To apply for the Master's programme in Data Science - Business Analytics, you will need to provide

  • Bachelor's degree in Computer Science, Business Informatics, Economics or a similar area of studies
  • Secondary School Certificate
  • Proof of English language proficiency
  • Curriculum Vitae with a current passport photo
  • Copy of your identity card or passport

More information about the admission requirements

Apply now
Application process

We look forward to welcoming you to SRH University. This is what our application process looks like:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee
  6. You will receive your letter of admission
  7. You take part in our Introduction Week and then you are good to go!
Do you still have questions?
Share:
Learn more about our wide range of study programmes
Whether full-time or working while studying. Small or big city. Discover our study programmes at 18 modern campuses.