What are cookies/plugins?
When you visit our website, we use cookies, plug-ins and similar technologies. Cookies are small text files that are stored on your computer. With the help of cookies, the website can, for example, remember certain actions and settings (user name, language, font size and other display parameters) for a certain period of time so that this information does not have to be re-entered each time you visit the website or switch from one page to another. Cookies can also help us to determine the frequency of use and the number of users of our website, as well as to make our offers as convenient and efficient as possible for you. In addition, plug-ins and similar technologies may be used on our website to improve the user experience and the performance of the website.
Which cookies/plug-ins do we use?
Below you will find information about which cookies/plug-ins can be used on the website. By default, only the strictly necessary cookies/plug-ins are activated. The legal basis for the cookies/plug-ins mentioned below (functional, statistics, marketing) is always your consent previously given in the context of our cookie banner or in another form, Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. You can revoke your consent at any time without giving reasons with effect for the future. The revocation has no effect on the effectiveness of the processing until the revocation.
Essential cookies, which are absolutely necessary for the functioning of the website, are generally only used in response to a service request, such as setting your privacy preferences, logging in or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website may not function properly. The legal basis for these cookies/plug-ins is Art. 6 para. 1 sentence 1 lit. f GDPR and § 25 para. 2 TDDDG. Our legitimate interest follows from our intention to ensure the secure, fast and efficient provision of our website as well as the defence against and prosecution of illegal attacks.
Youtube
This website integrates YouTube videos that are stored on the YouTube platform and can be played directly from our website. YouTube is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google"). The videos are all embedded in the so-called "2-click solution". This means that no data about you as a user will be transmitted to Google if you do not activate the video function. Before the video function is activated, only a preview image loaded from our own web server is displayed.
data is only transmitted to Google if you activate such video functions. Once activated, we have no influence on this data transfer.
During the data transfer to Google, your personal data is transferred to Google servers, which may also be located in the USA. Such a third country transfer is based on the "EU-US Data Privacy Framework" (DPF), under which Google is certified.
Further information:
policies.google.com/privacy
www.youtube.com/intl/ALL_de/howyoutubeworks/user-settings/privacy/.
TikTok
We use TikTok integration on our website. TikTok is offered by the Chinese company Beijing Bytedance Technology Ltd. In Europe, TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible.
We integrate TikTok on our website to give you the opportunity to watch videos on TikTok and, if necessary, to interact with the videos. When you watch or interact with TikTok on our website, information about your usage behaviour and your device may be processed by TikTok. This may include data such as your IP address, browser type, operating system, location and other technical information. TikTok may also use cookies and similar technologies to collect information and personalise your user experience. If you have a TikTok account yourself, further information may be processed. This may include user information (such as name, date of birth or your email address) and data about your communication with other TikTok users.
The storage period and storage locations of the data collected by TikTok can vary greatly and are subject to TikTok's privacy policy. TikTok may also store data on servers in the USA and other countries. The storage period is usually based on the respective legal requirements and internal guidelines.
TikTok also processes data from you in the USA, among other places. As a basis for data processing in countries outside the EU, TikTok uses the standard contractual clauses of the EU Commission to ensure that your data also complies with European data protection standards when it is transferred to third countries (such as the USA).
Further information:
https://www.tiktok.com/legal/page/eea/privacy-policy/en
www.tiktok.com/en/
Google Maps
This site uses the map service Google Maps from the provider Google. Google Maps is embedded in the so-called "2-click solution". This means that no data about you as a user will be transmitted to Google if you do not activate the Google Maps function or do not give your prior consent. Before Google Maps is activated, only a preview image loaded from our own web server is displayed. To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. This is based on the DPF. The provider of this site has no influence on this data transfer.
Further information:
https://policies.google.com/privacy?hl=de&gl=de
Unibuddy
The "Unibuddy" service is integrated into our websites and does not run on our servers. Unibuddy is used to connect you and your questions with current students, alumni and staff via an iFramed chat on our website. To ensure that accessing our websites with these integrated services does not automatically lead to third-party content being reloaded, we ask you to authorise this service in our cookie banner as a first step. Only after you click "OK" will content from Unibuddy be reloaded. We have no control over further data processing by Unibuddy.
Further information:
https://unibuddy.com/privacy-policy/user-terms-and-conditions/
Riddle
We use the Riddle service on our website to organise online surveys or online quizzes. This is a service provided by Riddle Technologies AG, Lenaustr. 1, 66125 Saarbrücken, Germany, hereinafter referred to as "Riddle". Riddle is integrated into our website as a so-called iFrame. The data collected from you via the input form is processed by Riddle. In addition, Riddle stores a cookie on your end device via your Internet browser in order to obtain information about the use of the surveys and quizzes. However, this cookie will not be set if you have only authorised the essential / technically necessary cookies when accessing our website.
Further information:
https://www.riddle.com/de/legal/privacy
Matomo
We use Matomo on the website to analyse and statistically evaluate website usage. This allows us to find out, among other things, when which pages were accessed and from which region. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks).
We use IP anonymisation for the analysis with Matomo. This means that your IP address is shortened before it is analysed so that it can no longer be clearly assigned to you. We have also configured Matomo so that it does not store any cookies in your browser. We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.
Further information:
matomo.org/privacy-policy/
matomo.org/gdpr-analytics/
Meta Pixel
The website uses Facebook's visitor action pixel to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Meta"). The purpose of the tool is to track the behaviour of site visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The user interactions recorded on the websites are not stored for longer than two years. However, the data is deleted as soon as it is no longer required for the purposes of processing.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The obligations incumbent on us jointly have been set out in a joint processing agreement. You can find the text of the agreement at: https: //www.facebook.com/legal/controller_addendum
According to this agreement, we are responsible for providing data protection information when using the tool and for the secure implementation of the tool on our website in accordance with data protection law. Meta is responsible for the data security of Meta products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Meta directly with Meta.
The processing carried out by Meta after forwarding is not part of the joint responsibility. We cannot influence Meta's own marketing measures.
Data transfer to the USA is based on the DPF and subordinate standard contractual clauses.
Further information:
de-de.facebook.com/about/privacy/
www.facebook.com/legal/EU_data_transfer_addendum
Meta Conversion API
We use the Facebook Conversion API on the website. The provider of this service is Meta. However, according to Meta, the data collected is also transferred to the USA and other third countries. This is based on the DPF and, secondarily, the standard contractual clauses.
Facebook Conversion API enables us to record the website visitor's interactions with our website and pass them on to Facebook in order to improve advertising performance on Facebook. In particular, the time of the call, the website called up, your IP address and your user agent and, if applicable, other specific
user agent and, if applicable, other specific data (e.g. products purchased, value of the shopping basket and currency). Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta are also jointly responsible for this data processing (Art. 26 GDPR) as described above. The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility.
Further information:
developers.facebook.com/docs/marketing-api/conversions-api/parameters
https://www.facebook.com/legal/controller_addendum.
Facebook Remarketing
We use the remarketing function "Custom Audiences" of Facebook Inc. ("Facebook") on our website. The provider of the tool is Meta. Visitors to our website are presented with interest-based adverts ("Facebook Ads") when they visit Facebook pages. The Facebook remarketing tag is implemented on our website for this purpose. This establishes a direct connection to Facebook servers when you visit the website. The fact that you have visited our website is transmitted to the Facebook server: Facebook assigns this information to your personal Facebook user account. For more information on the collection and use of data by Facebook and your rights and options for protecting your privacy in this regard, please refer to Facebook's privacy policy. Alternatively, you can deactivate the remarketing function "Custom Audiences" at www.facebook.com/settings/. You must be logged in to Facebook to do this.
https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
Meta (Facebook)
Our website contains links to the external social network Meta. This website is operated exclusively by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook). The links on our website are identified by the Facebook logo or the addition "Like" (no Facebook plugins are used). When you visit our website, functions and data transfers to Facebook are not automatically activated. The Facebook plugins are only activated when you click on the links and your browser establishes a direct connection with Facebook servers. If you follow the links and are logged into your Facebook user account at the same time, the information that you have visited our website will be forwarded to Facebook. Facebook can assign the visit to the website to your account. This information is transmitted to Facebook and stored there. To prevent this, you must log out of your Facebook account before clicking on the link. For the purpose and scope of data collection by Facebook and the further processing and use of your data there, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's data protection information.
We integrate functions of the Instagram service on this website. These functions are offered by Meta. When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta are jointly responsible for this data processing (Art. 26 GDPR). The wording of the agreement can be found at:
www.facebook.com/legal/controller_addendum.
The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility.
The obligations incumbent on us jointly have been set out in an agreement on joint processing.
The data transfer to the USA is based on the DPF.
Further information:
www.facebook.com/legal/EU_data_transfer_addendum,
privacycenter.instagram.com/policy/ and
de-de.facebook.com/help/566994660333381.
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time you access a page on this website that contains elements of LinkedIn, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click on the LinkedIn "Recommend" button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to this website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.
Data transmission to the USA is based on the DPF.
Further information:
https://www.linkedin.com/legal/privacy-policy or
www.dataprivacyframework.gov/participant/5448.
Google Ads and Google Conversion Tracking
This website uses the online advertising programme "Google AdWords" and, as part of this, conversion tracking. Google AdWords places a cookie on your computer if you have reached our website via a Google advert. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognise that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on every device on which you sign in with your Google account. To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising. You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising in your Google account by following this link: www.google.com/settings/ads/onweb/.
Further information:
policies.google.com/technologies/ads
Google Tag Manager
The "Google Tag Manager" service from Google is integrated on our website. Google Tag Manager allows tags to be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes from other tools are integrated via the Google Tag Manager. The Tag Manager makes it possible to control when a specific tag is triggered. When Google Tag Manager is used, aggregated data on tag triggering is collected.
The data processed with the Tag Manager must be deleted as soon as it is no longer required for the specified processing purposes.
Data recipients in connection with the Tag Manager are Alphabet Inc, Google LLC, Google Ireland Limited. Data may also be processed in the USA. This is done on the basis of the Data Privacy Framework, under which Google is certified. Subsequently, a third country transfer can be based on the standard contractual clauses of the European Commission.
Further information:
https://policies.google.com/privacy?hl=de&gl=de
https://www.google.com/intl/de/tagmanager/faq.html
https://www.google.com/intl/de/tagmanager/use-policy.html
How can I manage cookies?
You can deactivate the storage of cookies in your browser, restrict them to certain websites or set your browser so that it notifies you as soon as a cookie is sent.
Please note, however, that if you deactivate cookies, you must expect a limited display of the page and limited user guidance.
Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this privacy policy.
Cookie-Consent-Tool:Usercentrics
This website uses a so-called cookie consent tool from Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter "cookie consent tool") to obtain consent for cookies and cookie-based applications that require consent.
By integrating a corresponding JavaScript code, a banner is displayed when you visit our website in which you can give your consent for certain cookies and/or cookie-based applications by ticking the appropriate box.
The cookie consent tool blocks the setting of all cookies requiring consent until you give the corresponding consent by ticking the appropriate box. This ensures that such cookies are only set on your respective end device if you have given your consent.
To enable the cookie consent tool to clearly assign page views to you and the respective users and to individually record, log and store the consent settings made for a session duration, certain usage information is collected by the cookie consent tool when you visit our website, as described in the privacy policy under Log Files, transmitted to the cookie consent tool's servers and stored there.
The data processing carried out by the cookie consent tool is carried out in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR and § 25 para. 2 TDDDG on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further information on the use of data by Usercentrics GmbH can be found in the Usercentrics privacy policy at https://usercentrics.com/privacy-policy/