The International Business Administration programme offers you a holistic management education that helps you develop your soft skills. You get to understand economic contexts and know-how, in order to develop innovative and solution-oriented strategies for international companies. As a student, you will embark on a journey with people from different cultures and countries and you will strengthen your international profile.
You can also choose between the following options:
Our range of study programmes in Business Administration and Management is very diverse. Let yourself be inspired.
During your management studies you work on projects with other students from around the globe and solve complex issues together. You learn about your own strengths and develop your communication, team working, intercultural and leadership skills - skills that are needed in the job market.
Choose from the following career paths:
Which company did you found and how did it come about?
I founded my TikTok marketing agency klickkraft.de in 2022, which came about because at the beginning of Covid I had a TikTok channel with over 100,000 subscribers. As many companies contacted me because of my videos, I decided to set up an agency and help them achieve their goals.
How can you use the content from your studies in your work as a founder?
One of the most important qualities that helped me in my start-up phase is social skills. Organisational skills and selling ideas were also important. I was able to hone my skills in modules at SRH. By constantly practising these skills in presentations and lectures, I was able to perfect them.
What do you like about studying at SRH?
Studying at SRH enabled me to gain experience as an entrepreneur and self-employed person while studying. I was also encouraged and supported by a competent environment, which was reinforced by the small classes. As I was in close contact with the lecturers, I was able to contact them directly if I had any questions.
The International Business Administration degree programme will provide you with comprehensive knowledge that will optimally prepare you for a career in the global economy. You will acquire important practical skills and theoretical knowledge in exciting modules such as Marketing for the Digital Era, Human Resources, Financial Accounting and Strategic Management. You will also study business software, management information systems and cost and performance accounting, which will help you to organise operational processes efficiently.
Practical projects, presentations and case studies are central components of your degree programme. You will also learn financial mathematics, international legal frameworks and economic fundamentals in micro- and macroeconomics. A semester abroad gives you the opportunity to gain international experience and strengthen your intercultural skills. You will be well prepared for the challenges of the international business world.
We will be happy to send you further information material. You will also find the full curriculum there.
We offer you the opportunity to complete your degree within 3 or 3.5 years and to organise it according to your wishes and plans. Choose between:
Business Software
6Applied Business Mathematics
6Introduction to Financial Accounting
6Language I
6Management Information Systems
6Marketing for the Digital Era
6Foundations of Finance - Financial Mathematics
6Cost and Performance Accounting
6Language II
6Operations Management
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Applied Statistics
6Entrepreneurship and Business Simulation
6Academic writing and research methods
6Principles of Microeconomics
6Investment and Financing
6Human Resources and Organisation Management
6Principles of Macroeconomics
6International Financial Reporting
6Sustainable Management
6Business Psychology Elective: New Work – as a human, team and organisation
6Business Psychology Elective: Market- and Advertising Psychology
6Future Trends in Business and Economics
6Digital Business
6Internship
6You can choose between the two elective subjects of business psychology, while “Digital Business” and “Future Trends” are compulsory.
Internship
12Bachelor Colloquium
6Bachelor Thesis
12Business Software
6Applied Business Mathematics
6Introduction to Financial Accounting
6Language I
6Management Information Systems
6Marketing for the Digital Era
6Foundations of Finance - Financial Mathematics
6Cost and Performance Accounting
6Language II
6Operations Management
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course structure shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Applied Statistics
6Entrepreneurship and Business Simulation
6Academic writing and research methods
6Principles of Microeconomics
6Investment and Financing
6Human Resources and Organisation Management
6Principles of Macroeconomics
6International Financial Reporting
6Sustainable Management
6Business Psychology Elective: New Work – as a human, team and organisation
6Business Psychology Elective: Market- and Advertising Psychology
6Future Trends in Business and Economics
6Digital Business
6Internship
6You can choose between the two elective subjects of business psychology, while “Digital Business” and “Future Trends” are compulsory.
Internship
12Bachelor Colloquium
6Bachelor Thesis
12Business Software
6Introduction to Financial Accounting
6Management Information Systems
6Applied Business Mathematics
6Human Resources and Organisation Management
6Marketing for the Digital Era
6Cost and Performance Accounting
6Operations Management
6Foundations of Finance - Financial Mathematics
6Academic writing and research methods
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Entrepreneurship and Business Simulation
6Principles of Microeconomics
6Applied Statistics
6Strategic Management
6Future Trends in Business and Economics
6International Financial Reporting
6Investment and Financing
6Principles of Macroeconomics
6International Taxation
6Current Topics I
6Current Topics II
6Current Topics III
6Semester Abroad
18Internship
12You decide whether you want to attend the Current Topics I-III modules or complete the semester abroad.
Internship
12Bachelor Colloquium
6Bachelor Thesis
12Business Software
6Applied Business Mathematics
6Introduction to Financial Accounting
6Language I
6Management Information Systems
6Marketing for the Digital Era
6Foundations of Finance - Financial Mathematics
6Cost and Performance Accounting
6Language II
6Operations Management
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Applied Statistics
6Entrepreneurship and Business Simulation
6Academic writing and research methods
6Principles of Microeconomics
6Investment and Financing
6Human Resources and Organisation Management
6Principles of Macroeconomics
6International Financial Reporting
6Sustainable Management
6Business Psychology Elective: New Work – as a human, team and organisation
6Business Psychology Elective: Market- and Advertising Psychology
6Future Trends in Business and Economics
6Digital Business
6Internship
6You can choose between the two elective subjects of business psychology, while “Digital Business” and “Future Trends” are compulsory.
Internship
12Bachelor Colloquium
6Bachelor Thesis
12Business Software
6Applied Business Mathematics
6Introduction to Financial Accounting
6Language I
6Management Information Systems
6Marketing for the Digital Era
6Foundations of Finance - Financial Mathematics
6Cost and Performance Accounting
6Language II
6Operations Management
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Applied Statistics
6Entrepreneurship and Business Simulation
6Academic writing and research methods
6Principles of Microeconomics
6Investment and Financing
6Human Resources and Organisation Management
6Principles of Macroeconomics
6International Financial Reporting
6Sustainable Management
6Business Psychology Elective: New Work – as a human, team and organisation
6Business Psychology Elective: Market- and Advertising Psychology
6Future Trends in Business and Economics
6Digital Business
6Internship
6You can choose between the two elective subjects of business psychology, while “Digital Business” and “Future Trends” are compulsory.
Internship
12Bachelor Colloquium
6Bachelor Thesis
12Business Software
6Introduction to Financial Accounting
6Management Information Systems
6Applied Business Mathematics
6Human Resources and Organisation Management
6Marketing for the Digital Era
6Cost and Performance Accounting
6Operations Management
6Foundations of Finance - Financial Mathematics
6Academic writing and research methods
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Entrepreneurship and Business Simulation
6Principles of Microeconomics
6Applied Statistics
6Strategic Management
6Future Trends in Business and Economics
6International Financial Reporting
6Investment and Financing
6Principles of Macroeconomics
6International Taxation
6Current Topics I
6Current Topics II
6Current Topics III
6Semester Abroad
18Internship
12You decide whether you want to attend the Current Topics I-III modules or complete the semester abroad.
Internship
12Bachelor Colloquium
6Bachelor Thesis
12Business Software
6Applied Business Mathematics
6Introduction to Financial Accounting
6Language I
6Management Information Systems
6Marketing for the Digital Era
6Foundations of Finance - Financial Mathematics
6Cost and Performance Accounting
6Language II
6Operations Management
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Applied Statistics
6Entrepreneurship and Business Simulation
6Academic Writing and Research Methods
6Principles of Microeconomics
6Investment and Financing
6Human Resources and Organisation Management
6Principles of Macroeconomics
6Sustainable Management
6International Financial Reporting
6Business Psychology Elective: New Work – as a human, team and organisation
6Business Psychology Elective: Market- and Advertising Psychology
6Future Trends in Business and Economics
6Digital Business
6Internship
12You can choose between the two elective subjects of business psychology, while “Digital Business” and “Future Trends” are compulsory.
International Experience Semester
30International Internship
30You can choose either the “International Experience Semester” module or an “International Internship”.
Internship
12Bachelor Colloqium
6Bachelor Thesis
12Business Software
6Applied Business Mathematics
6Introduction to Financial Accounting
6Language I
6Management Information Systems
6Marketing for the Digital Era
6Foundations of Finance - Financial Mathematics
6Cost and Performance Accounting
6Language II
6Operations Management
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Applied Statistics
6Entrepreneurship and Business Simulation
6Academic Writing and Research Methods
6Principles of Microeconomics
6Investment and Financing
6Human Resources and Organisation Management
6Principles of Macroeconomics
6Sustainable Management
6International Financial Reporting
6Business Psychology Elective: New Work – as a human, team and organisation
6Business Psychology Elective: Market- and Advertising Psychology
6Future Trends in Business and Economics
6Digital Business
6Internship
12You can choose between the two elective subjects of business psychology, while “Digital Business” and “Future Trends” are compulsory.
International Experience Semester
30International Internship
30You can choose either the “International Experience Semester” module or an “International Internship”.
Internship
12Bachelor Colloqium
6Bachelor Thesis
12Business Software
6Introduction to Financial Accounting
6Management Information Systems
6Applied Business Mathematics
6Human Resources and Organisation Management
6Marketing for the Digital Era
6Cost and Performance Accounting
6Operations Management
6Foundations of Finance - Financial Mathematics
6Academic writing and research methods
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
Entrepreneurship and Business Simulation
6International Law
6Principles of Microeconomics
6Applied Statistics
6Strategic Management
6Future Trends in Business and Economics
6International Financial Reporting
6Investment and Financing
6Principles of Macroeconomics
6International Taxation
6Current Topics I
6Current Topics II
6Current Topics III
6Semester Abroad
18Internship
12You decide whether you want to attend the Current Topics I-III modules or complete the semester abroad.
International Experience Semester
30International Internship
30You can choose either the “International Experience Semester” module or an “International Internship”.
Internship
12Bachelor Colloqium
6Bachelor Thesis
12Business Software
6Applied Business Mathematics
6Introduction to Financial Accounting
6Language I
6Management Information Systems
6Marketing for the Digital Era
6Foundations of Finance - Financial Mathematics
6Cost and Performance Accounting
6Language II
6Operations Management
6You have the opportunity to decide on a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules of your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also complete courses at a university abroad in the fourth and fifth semesters.
International Law
6Applied Statistics
6Entrepreneurship and Business Simulation
6Academic Writing and Research Methods
6Principles of Microeconomics
6Investment and Financing
6Human Resources and Organisation Management
6Principles of Macroeconomics
6Sustainable Management
6International Financial Reporting
6Business Psychology Elective: New Work – as a human, team and organisation
6Business Psychology Elective: Market- and Advertising Psychology
6Future Trends in Business and Economics
6Digital Business
6Internship
12You can choose between the two elective subjects in Business Psychology, while 'Digital Business' and 'Future Trends' are compulsory.
International Experience Semester
30International Internship
30You can choose either the 'International Experience Semester' module or an 'International Internship'.
Internship
12Bachelor Colloqium
6Bachelor Thesis
12Business Software
6Applied Business Mathematics
6Introduction to Financial Accounting
6Language I
6Management Information Systems
6Marketing for the Digital Era
6Foundations of Finance - Financial Mathematics
6Cost and Performance Accounting
6Language II
6Operations Management
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
International Law
6Applied Statistics
6Entrepreneurship and Business Simulation
6Academic Writing and Research Methods
6Principles of Microeconomics
6Investment and Financing
6Human Resources and Organisation Management
6Principles of Macroeconomics
6Sustainable Management
6International Financial Reporting
6Business Psychology Elective: New Work – as a human, team and organisation
6Business Psychology Elective: Market- and Advertising Psychology
6Future Trends in Business and Economics
6Digital Business
6Internship
12You can choose between the two elective subjects of business psychology, while “Digital Business” and “Future Trends” are compulsory.
International Experience Semester
30International Internship
30You can choose either the “International Experience Semester” module or an “International Internship”.
Internship
12Bachelor Colloqium
6Bachelor Thesis
12Business Software
6Introduction to Financial Accounting
6Management Information Systems
6Applied Business Mathematics
6Human Resources and Organisation Management
6Marketing for the Digital Era
6Cost and Performance Accounting
6Operations Management
6Foundations of Finance - Financial Mathematics
6Academic writing and research methods
6You have the opportunity to choose a specialisation by the end of the second semester. In the fourth and fifth semesters, you will then take the modules for your chosen specialisation. The course of study shown here corresponds to the General Management specialisation.
An overview of the other specialisations can be found below: Automotive Technology and Management, Supply Chain Management, Healthcare Management, Business Psychology and Digital Marketing. Alternatively, you can also take courses at a university abroad in the fourth and fifth semesters.
Entrepreneurship and Business Simulation
6International Law
6Principles of Microeconomics
6Applied Statistics
6Strategic Management
6Future Trends in Business and Economics
6International Financial Reporting
6Investment and Financing
6Principles of Macroeconomics
6International Taxation
6Current Topics I
6Current Topics II
6Current Topics III
6Semester Abroad
18Internship
12You decide whether you want to attend the Current Topics I-III modules or complete the semester abroad.
International Experience Semester
30International Internship
30You can choose either the “International Experience Semester” module or an “International Internship”.
Internship
12Bachelor Colloqium
6Bachelor Thesis
12Do you already know exactly where you want your career to take you? Then you have the opportunity to choose your specialisation in your Bachelor's degree in International Business Administration at SRH University before you start your studies:
Which company(ies) did you found and how did it come about?
Alongside my studies and thanks to the free time during corona, I decided to found my second company, a digital agency. We help companies to create better websites and promote them. This means we don't just take on web design and digital marketing as a short-term project, we proactively teach companies how to do it. This saves our customers money in the long term and enables them to use their website as a tool on their own.
How can you use the content from your studies in your work as a founder?
The marketing modules in particular, with regard to market research and value proposition development, have helped me to find a gap in the market and serve it appropriately. In addition to the technical skills, the presentation and slide design skills have also given me a lot along the way.
What do you like about studying at SRH?
I had a lot of freedom during my degree programme to pursue my studies in a targeted manner alongside the modules. The exam stress is spread over the months, so there is always enough time to tackle my own projects and learn from them. I am particularly grateful for the close collaboration with the professors and lecturers - I was able to make great contacts and learn a lot from personal conversations.
In addition to technical and methodological skills, social and personal skills are crucial today. SRH University 's innovative, successful and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly in practice - for a clear competitive advantage.
