Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor's programme includes integrated projects to strengthen your marketing know-how and build your soft skills.
All Facts at a glance
Degree:
Bachelor of Arts (B.A.)
Start:
1 April; 1 October
Model:
full time
Language:
English
ECTS:
180 or 210
Info:
accredited
Duration:
6 or 7 semesters/3 or 3.5 years
Location:
Berlin,
Hamburg
Costs:
from €620 per month
Learn more about Marketing & Brand Management
Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.
The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.
The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.
Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.
Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.
Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.
You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Enhance your experience with the following choices:
- 6-semester/3-year option (Fast Track)
- 7-semester/3.5-year option (International Experience Track – includes internship/semester abroad)
Become a market researcher, product manager, ...
As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
Choose from the following career paths:
- Digital marketing manager
- Product manager
- Brand management expert
- Content strategist
- Market and consumer researcher
- Marketing and business consultant
- Positions in advertising and communication
Your modules
In the B.A. International Business Administration - Digital Marketing programme at SRH University, you will learn to develop and implement digital marketing strategies successfully. From SEO and social media to content marketing, you'll gain in-depth knowledge in market research, brand management, and consumer behaviour. This programme combines essential business fundamentals with innovative digital tools, and you'll work on real-life projects throughout your practical studies to refine your skills. This experience will prepare you thoroughly for the demands of the international market and the digital economy.
Contact us to receive more information about the curriculum and explore your career opportunities after graduation!
Our CORE principle
Apply your skills in real life
Today, soft and social skills are crucial in addition to hard skills and expertise. That's why SRH University's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career—for a clear competitive advantage.
Your choice
Fast Track or International Experience Track
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
- International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
- Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
Interview | Starting a business during his studies
Florian Buck talks about his own agency
What company did you found and how did it come about?
I founded my TikTok Marketing Agency klickkraft.de in 2022. This came about as I built a TikTok channel with over 100,000 subscribers at the beginning of Covid. Since many companies contacted me because of my videos, I decided to start an agency to support them in achieving their goals.
How can you use the content from your studies in your activity as a founder?
One of the most important qualities that supported me in my founding phase is social competence. Organizational skills and selling ideas were also important. In modules at SRH, I was able to refine my skills for this. Through constant practice of these skills in presentations and lectures, I was able to perfect them.
What do you like about studying at SRH?
Studying at SRH allowed me to gain experience as an entrepreneur and self-employed person parallel to my studies. Additionally, I was encouraged and supported by a competent environment, which was further enhanced by the small classes. Since I was in close contact with the teachers, I could turn to them directly with questions.
Project | Smart Food Markt
Development of a "Better World"-Brand
Students conceptualise a sustainable liquid meal including product & logo creation and communication measures.
Digital Marketing - What the students learned
Your contact
