You dream of a job in international management and are interested in human behaviour? Then business psychology is the perfect choice for you!
Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs.
Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.
You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.
If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.
Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.
Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.
Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.
So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.
You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.
Got a chronic travel bug? Experience the global orientation of the Business Psychology program during a semester or internship abroad. Our International Office supports you in planning and connects you with our worldwide partner companies.
You'd rather get started as soon as possible? Then skip the semester or internship abroad.
You choose between:
A degree in Business Psychology offers a vast number of career opportunities. From market research to contract negotiations to human resources management – every perceivable niche of business management benefits from an organizational psychology perspective.
Business psychologists are at home in both management and consulting. Thanks to your business administration and psychology knowledge, you are in demand on the job market and are prepared for a wide range of positions.
Most of our graduates work successfully in human resources, but your career opportunities are very diverse. Your sound knowledge allows you to choose your career goals and shape your future.
Our Career Service will help you find your dream job and get off to a confident start.
With your degree, the following and other career paths are open to you:
In the International Business Administration programme with a specialisation in Business Psychology, you will combine business management expertise with psychological principles. You will learn to analyse and apply human behaviour in the workplace and in marketing and sales contexts. Engaging modules such as Emotions in the Workplace and Psychological Approaches to Personnel Selection will equip you with the skills needed for human resource management and advertising psychology roles.
Alongside the psychological components, you will receive a solid foundation in business studies, enriched by practical projects designed to enhance your intercultural and social competencies. Additionally, an optional semester abroad provides an opportunity to gain further international experience.
Contact us to receive more information about the curriculum and explore your career opportunities after graduation!
Business Software
6Introduction to Financial Accounting
6Management Information Systems
6Applied Business Mathematics
6Language I
6Marketing for the Digital Era
6Cost and Performance Accounting
6Operations Management
6Foundations of Finance - Financial Mathematics
6Language II
6International Law
6Entrepreneurship and Business Simulation
6Principles of Microeconomics
6Applied Statistics
6Academic writing and research methods
6Investment and Financing
6Human Resources and Organisation Management
6Psychology of learning and motivation
6Psychology of emotion and perception
6Social Psychology. Humans and their social environment
6Personality psychology and psychological diagnostics: Understanding the difference between people
6Work and organisational psychology: Successfully shaping cooperation in an organisation
6Psychologically based personnel development in a digital working world: Training, coaching, team development
6Internship
12Internship
12Bachelor Colloquium
6Bachelor Thesis
12Business Software
6Introduction to Financial Accounting
6Management Information Systems
6Applied Business Mathematics
6Language I
6Marketing for the Digital Era
6Cost and Performance Accounting
6Operations Management
6Foundations of Finance - Financial Mathematics
6Language II
6International Law
6Entrepreneurship and Business Simulation
6Principles of Microeconomics
6Applied Statistics
6Academic writing and research methods
6Investment and Financing
6Human Resources and Organisation Management
6Psychology of learning and motivation
6Psychology of emotion and perception
6Social Psychology. Humans and their social environment
6Personality psychology and psychological diagnostics: Understanding the difference between people
6Work and organisational psychology: Successfully shaping cooperation in an organisation
6Psychologically based personnel development in a digital working world: Training, coaching, team development
6Internship
12International Experience Semester
30International Internship
30In the 6th semester you choose the module International Experience Semester (30 ECTS) OR International Internship (30 ECTS).
Internship
12Bachelor Colloquium
6Bachelor Thesis
12
Today, soft and social skills are crucial in addition to hard skills and expertise. That's why SRH University's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career—for a clear competitive advantage.
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
I see business psychology as an obvious subject of the future. The human resources sector is a growth market and is becoming increasingly important, especially from a psychological perspective. Due to the demographic change, there is a shortage of skilled workers, so we are reaching our limits when it comes to technology and digitalisation. Companies can only win this battle if they organise work in a way that suits the people who work in these organisations and if they offer good working conditions.
