The B.A. in Advertising & Brand Design is your entry into the international creative industry. You will learn to understand and successfully address target groups, use text and images consciously and purposefully, and confidently design excellent communication for different media.
From market analysis, innovation development, strategic brand positioning and brand design to developing convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.
Berlin is a creative stage and an important location for the creative industries. It is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so you have the chance to get plenty of practical experience during your studies.
The excellent facilities at SRH University allow you to perfect your academic and design profile. You can test and implement your big ideas for brands and advertising campaigns in workshops, film and photo studios, and numerous other workspaces.
As a creative communication expert, you are just as much in demand in companies and organisations as in media and advertising agencies.
Career profiles:
In addition, the internationally recognised Bachelor of Arts degree gives you access to numerous postgraduate and Master's programmes.
In the B.A. Advertising & Brand Design programme at SRH University, you can expect exciting modules that will optimally prepare you for a career in the international creative industry. In the first semester, you will start with the basics of design and learn essential techniques in areas such as layout, typography and media design. You will delve deep into consumer psychology and communication science and learn how to reach target groups through creative and effective communication.
You will expand your knowledge of advertising strategies, media planning and brand design during your studies. Practical projects on topics such as advertising campaigns and brand strategies offer you realistic insights into the world of work. You will also deepen your skills in creativity techniques, copywriting and media design.
The 5th semester allows you to spend a semester abroad or do an internship to gain valuable international experience. Your final year of study prepares you intensively for your career entry. You will develop your portfolio, write your Bachelor's thesis and receive professional coaching for your career planning.
We will be happy to send you further information material, including the complete curriculum.
Foundations of Design I: Design Principles
5Foundations of Design II: Typography I, Photography I, Interactive Design I
5Foundations of Design III: Typography II, Photography II, Interactive Des
5Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design
5Consumer + Advertising Psychology: Perception + Activation, Motivation + Attitude
5Communication Sciences: Communication Models + Research
5Advertising Strategies I: Advertising Techniques, Communication Concept + Positioning
5Media + Account Planning: Channel Planning, Budgeting + Art Buying
5Marketing I: Business Models, Marketing Management
5Creative Strategies: Creativity Techniques, Creative Brief, Big Idea
5Elective I
5Media Sciences: Media Models + Research
5Marketing II: Nonprofit + Social Marketing
5Advertising + Society: Intercultural Communication, Cultural Studies
5Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing
5Brand design: corporate design, logo design, packaging design
5Project/Campaign/Pitch I: Client Project or Creative Award Competition
5Market Research I: Quantitative + Qualitative Methods, Survey Design
5Advertising Strategies II: Content Strategies, Digital Advertising, Social Media
5Brand Strategies: Brand Positioning + Brand Innovation
5Elective II
5Advertising Film: Production Scheduling, Production, Post Production
5Project/Campaign/Pitch II: Client Project or Creative Award Competitio
5Lab Project
5Internship/Semester abroad
25Free Project
5Writing for Advertising II: Text for Commercials, Crossmedia + Transmedia
5Design Lab: Design Trends, Free Design Project
5Elective III
5Market Research II: Empirical Research
5Brand Spaces: Narrative Environments, Exhibition Design
5Advertising Futures: Weak Signals + Trends, Trend Analysis
5Portfolio: Visual Branding, Portfolio Creation
5Application + Career: Preparation + Coaching
5Entrepreneurship + Media Law: Business Strategies, Copyright
5Writing Workshop/Preparation Thesis
5Bachelor's Thesis
10There is interest in intensive entertainment, but consumption of the media-format book is declining—the new generation is streaming.
The task is to develop a brand design for a media brand that communicates visually with the intended target group primarily through the design of book covers. Students design logos and layouts; the results are published in the brand design manual.
The English-language Advertising (B.A.) study programme uniquely combines advertising competence with communication strategy and design. Its contemporary orientation addresses the current demands on advertising strategies and design and enables students to start their careers in an international context.
Today, soft and social skills are crucial in addition to hard skills and expertise. That's why SRH University's innovative, successful, and award-winning CORE principle promotes independent and active learning so that you can apply your knowledge directly to projects and your future career—for a clear competitive advantage.
Joost Alleblas
External lecturer for Scientific Writing & Media
e-mail: [email protected]
Andreas Deyle
External lecturer
e-mail: [email protected]
